Rocket, Rocket, Rocket

From a pure public relations standpoint (which of course, is my chosen profession), I have never seen worse decision making than what has transpired the past few weeks with Roger Clemens. I don't even know where to begin: it seems to be as if he's being less than truthful (an understatement to say the least), his responses to questioning have been ill thought and his logic has been spurious at best. Long story short, I really don't understand what he was thinking. This was never about the court of law (though it may be soon if he is caught lying to Congress) but rather the court of public opinion. And he has unquestionably lost that battle. This guy McNamee, while certainly no angel, really has no reason to lie. In short, Clemens should have taken a page from his friend Andy Pettite's book and made an attempt to mitigate the damage as early in the process as possible. Here is what he should have done, in order: admitted complicity, apologized profusely, renounced his actions, done a mini contrition tour and then keep a very low profile for at least three to six months. He's chosen none of these paths through either obstinancy or poor counsel and the cold hard truth is that he's lost the one thing that I suspect means most to him: his integrity.